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New Arrivals
nothing extra, on purpose
NUJ exists to make genuinely good food—food we'd happily share with those we love.
Inspired by the trail, grounded in making real food, and a refusal to accept ultra-refined shortcuts.
Built to strip food back to what actually matters: real ingredients, real nourishment.
Made to last, travel, and fuel life beyond the grocery aisle.
Held to one rule only: if we wouldn’t feed it to the people we love, it doesn’t belong here.
Discover Our bars
Our amaranth bars are real food - thoughtfully crafted to give you a clean, satisfying boost when you need it most. Packed with nutrient-dense ingredients like nuts, seeds, fruit, raw honey, and mineral-rich salt, they're a simple way to nourish your body and keep you feeling fueled between meals. Enjoy them at room temp or chilled - however you snack, NUJ has your back.
ingredients with purpose
a m a r a n t h
- A Complete Protein
- High in Fiber
- Promotes Energy Production
- Low Glycemic Index
- Supports Bone & Heart Health
- Boosts Immune Function
S E A S A L T
- Restores Electrolyte Levels
- Magnesium & Calcium promote strong Bone/Teeth Health
- Aides digestion by producing Hydrochloric Acid
R A W H O N E Y
- Low Glycemic Index
- Contains Antibacterial and Anti-fungal Properties
- Rich in Antioxidants like Polyphenols and Flavonoids
C O C O N U T
- Improves Digestion
- Rich in Antioxidants
- Rich in Fiber
- Can Moderate Blood Pressure
a l m o n d s
- Lowers Cholesterol
- Supports Blood Sugar Management
- Rich in Nutrients
- Reduces risk of Heart Disease
c a s h e w s
- Can reduce Anxiety Levels
- Low in Sugar
- High in Fiber
- Supports Eye Health
- Promotes Heart Health